CBS loves it some iPad
Another aspect of the iPad that stands out for CBS is that the user base is already at one million. That’s important for a content company as large as CBS because while there are other interactive TV initiatives — like Roku, Boxee and others — those products haven’t achieved the reach that the iPad has.
I’ve been iPadding for a little over a week (using Macs since 1987) and can assuredly say that this little appliance has become a solid member of my family. The biggest hits so far -- Alice and Wonderland (here) and Marvel’s comic book reader app.